The rise of a blockchain-enabled network platform leader : MaryAnn Holder: How many degrees deep do you think your buyer persona is? The same buyer group has multiple. A lot of times they’re at VP level, director level, C-level people. They have the same kind of educational background but do yours vary? For instance, if you’re trying to provide a solution to someone, are you dealing with multiple educational boundaries or any type of boundary like that? Well in a certain sense, yes. The office of the CFO is going to have a different, well, maybe not different educational status, but they’ll certainly have a different bent to their studies. They will have a different focus. We market to the whole organization when we’re looking at the supply chain. What we’re looking at the office of the CFO, the office of the CIO, the office of the CEO and then the office of supply chains. All of those buying units have their own individual needs that they have to balance within the greater organizational structure. When we build out our buyer personas, we look very closely at what are the things that are going to make that person a superstar even down to what are the types of people. I mean we look at the psychographics as well as the basic demographics that you get for a position such as a supply chain director. We might look at an engineering background and the way they make decisions so a lot of that factors into how we message to that. Discover even more information on MaryAnn Holder-Browne.
MaryAnn Holder is Chief Marketing Officer at One Network Enterprises, a provider of the blockchain-enabled network platform, The Real Time Value Network. From inbound supply to outbound order fulfillment and logistics, optimize and automate across your entire supply network and every trading partner. The NEO Platform’s intelligent agent technology delivers predictive and prescriptive analytics with real time information to help you lead your industry – for the highest services levels and product quality at lowest cost.
The business world is buzzing with talk of how blockchain will change business forever. Logistics, in particular, is a prime candidate for change due to blockchain, as the process inherently involves many parties. Transferring goods is highly complex, because it happens across parties and modes, and includes a seemingly endless amount of paperwork such as invoices, packing letters, bills of lading, certificates of origin, and more. A single shipment can involve hundreds of transactions across parties and geographic boundaries, making it an ideal case for blockchain.
Mary Ann Holder on One Network’s Intelligent Control Tower: One Network’s Intelligent Control Tower is not your typical control tower, that provides visibility to immediate trading partners only. The Intelligent Control Tower monitors, manages, and controls decisions and execution across functions and across companies to optimize the entire network. The Intelligent Control Tower uses AI and serves as a system of engagement across trading partners, and orchestrates companies, people and things to work together in real-time to serve the end consumer. Until recently, supply chain control towers have been all about providing visibility to your immediate trading partners. But with the development of multi-party, consumer-driven networks, advanced control towers now provide real-time visibility, collaboration and powerful AI capabilities to move beyond decision-support to decision-making and autonomous control. Read even more information at MaryAnn Holder.
By allowing the agent to analyze current performance relative to historical data, customers leverage the software to determine the optimal replenishment order. Trading partners can see the forecast that the system publishes, enabling them to better prepare to fulfill the upcoming order. Agents continue to scan inventory levels and incoming demand signals to optimize the next replenishment cycle. “Using intelligent agents, One Network’s advanced network platform includes modular, adaptable solutions for multi-party business processes that help companies realize value and run more efficiently and effectively,” said MaryAnn Holder-Browne, Chief Marketing Officer of One Network. MaryAnn Holder-Browne, Chief Marketing Officer of One Network: “We are thrilled to once again be recognized by Nucleus Research”.
One Network Enterprises, the global provider of multi-party digital network platform and services, today announced that Gartner, Inc., a leading IT research and advisory firm, has positioned the Company as a Leader in its Magic Quadrant for Multienterprise Supply Chain Business Networks report. According to the report, “Multienterprise supply chain business networks support a community of trading partners — of any tier and type within a network — that need to coordinate and execute supply chain processes across multiple enterprises.”
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